It’s a lot of work trying to please all of your customers, isn’t it? The fact that it is such hard work might tell you that something is inherently wrong with that strategy. Effective companies focus primarily on pleasing their best customers, not all of them. They also spend their marketing and sales dollars on prospects that look just like their best. I was recently reminded of this and the 80/20 rule, or Pareto principle, when reading an excellent business and lifestyle book, The 4- Hour Workweek by Timothy Ferris.

Total Assessment
10 Steps to Smart Recruiting, Interviewing, and Selection
If people are the lifeblood of your company, shouldn’t you have a process to find the right people?
As a business leader you understand that hiring the right people is the basis for success. In fact people are the lifeblood of any organization.
10 Steps to Smart Recruiting, Interviewing, and Selection is the ultimate guide to the recruiting process.

Adding value for your customer
We have a client that has a sales team that doesn't leave the building. They spend 100% of their time building relationships with their customers via telephone. In the world of voicemail, can you imagine how difficult that might be? Can you imagine the skill it takes to communicate with somone without the benfit of non-verbal communication? Their listening and questioning skills need to be spectacular. They have tracked the number of calls that when they speak to their targeted customer live versus leaving a voicemail. It is amazing that they receive voicemail 72% of the time. The message they leave better be clear, concise, and compelling if they want the customer to take the time to speak to them. That won't happen if they don't prepare before they make the call. ...Read More
Driving change in a tough environment
Friday night I was relaxing from a great week when I was hit between the eyes (figuratively) by a very good friend of mine. He asked me what I'm doing differently to drive business in a tough economy. I was actually able to list 4 things that I am doing differently ...Read More
Personal sacrifice to be the best?
I'm pretty certain that some of you can relate to this...I didn’t sleep much during the summer Olympics because I was up late watching them. I love to watch the Olympics. It doesn't matter if its basketball, volleyball, swimming, or track and field, I love to watch the competition. These people have ...Read More
Preparation to avoid devastation
A few months ago I took a short trip home to see my mother. I grew up outside of a small town in north central Kansas. Chapman was devastated by an F4 tornado on June 11th. The city was featured recently on “Extreme Home Makeover” on ABC television. Over 100 houses ...Read More









