It’s a lot of work trying to please all of your customers, isn’t it? The fact that it is such hard work might tell you that something is inherently wrong with that strategy. Effective companies focus primarily on pleasing their best customers, not all of them. They also spend their marketing and sales dollars on prospects that look just like their best. I was recently reminded of this and the 80/20 rule, or Pareto principle, when reading an excellent business and lifestyle book, The 4- Hour Workweek by Timothy Ferris.
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