Seven “What To Expects” When You Are Expecting: Getting Real About Your First Email Campaign – George Kanuck
Unfortunately, there are a lot of preconceptions about email marketing, some truth and some dirty rumors, too. When used properly, email marketing is a fantastic way to supplement other forms of direct marketing, including direct (snail) mail and telemarketing. It is not a miracle drug to cure revenue loss and isn’t a replacement for your sales team, either.
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