I have two kids who are now young adults entering the work force.  Some people see this as a very difficult time to start a career because of the economy.  I think it is certainly more challenging, but it creates opportunities as well, if you can differentiate yourself from others.  Finding a job, the right job, is a selling situation.  You need to sell yourself and you do that through differentiation.  But it’s not about you.  I share with my kids that it is not about them, it’s about what they can do for their company.  That starts with research about the company you want to work for.  What are they trying to accomplish?  The easy surface answer is grow sales.  Usually there is more.